MICAELA MCLUCAS

SELF SERVICE


It is irrefutable that looking at the female body conveys some sense of pleasure.


We are always looking at female bodies, but we have been re-wired to never stop and consider beyond this looking. We must swipe on - never to think further than to feed our addiction to viewing female flesh.


Through advertising, art and fashion the female form is always visible however, the rise of the selfie and social media has meant that all images, however created, are viewed together on the same platform. Social media has taught us to openly accept the enjoyment of viewership, particularly of looking at the female form, but this viewership through the capitalistic lens of an app has further complicated our relationship with women in visual culture.


Self Service acts to disrupt this objectification. Through overtly constructed and staged representations of my own form, the female body is exposed as hypermediated - an openly visible object acting as a vessel for resistance and self-expression.


I was initially inspired upon reaching my 30th birthday, a time where in society, I have supposedly reached the peak of my sexual form. I photographed myself as I would any of my advertising projects, in a studio using strobe lighting and a big camera, mimicking all the iconic images of sexually empowered women I’ve always been surrounded with. By taking these performative images I am lampooning clichés and exposing hidden truths of visual voyeurism as a whole.


The second process was the digital manipulation. These images do not sell a false reality, but use color to disassociate the viewer with their preconceived notions of how to look at the female form. Alteration that does not sell a false reality (as most imagery of women is designed to do) but rather forces you to confront the falsehoods in your own perception. This is not a study of how men view women, male vs. female gaze, but rather how everyone reads women’s forms. A story not of why you look but rather how you look. 

Using Format